Why EAN, MPN & ISBN codes becomes mandatory ? In order to improve search and browsing in its catalog, eBay has decided to require mandatory product codes on listings, starting on February 29, 2016. These codes provide detailed informations on product sold by merchants. They will also help eBay to better understand what eBay members search and purchase. To strengthen this obligation, listings including product codes will benefit from greater visibility and occupy a higher position in search results on eBay search engine. What is the difference between EAN, UPC, GTIN, ISBN & MPN ?
- The Global Trade Item Number, also known as GTIN, is a generic term for any unique code that identifies a specific product.
- In Europe, we use the EAN (European Article Numbering) 13-digit bar code visible on all products.
- The American equivalent is the UPC (Universal Product Code), 12-digit, visible on the barcode of products distributed in the United States.
- The ISBN (International Standard Book Number) code section is only used for books. It is now generally identical to the barcode
- The Manufacturer Part Number, also called MPN, is a number issued by each manufacturer in order to identify a specific product. This reference is not necessarily written on the product or its box. It is necessary to provide brand name with MPN because MPN is unique by brand / manufacturer, a same MNP can identify two different products accross two diffrent brands.
What categories are covered by the obligation? All categories are not affected by the requirement, please read eBay documentation that lists requirement by categories :